The latest TWS Bluetooth headphones from Bose, called the Ultra Open Earbuds, stand out for their unique design that resembles a ring piercing when worn in the ear. This design makes it challenging for users to achieve effective noise isolation, limiting its suitability for use in noisy environments.
Bose introduces TWS headphones targeting individuals who prioritize fashion.
Bose emphasizes that its new TWS headphones, the Ultra Open Earbuds, cater to users who enjoy accessorizing with items such as glasses, hats, and jewelry, suggesting that the company views the True Wireless earphones as a fashion statement.
Jim Mollica, the marketing director at Bose, stated:
This marks our initial collaboration with a fashion label, and Kith is the ideal choice. By introducing this product, we aim to unite music enthusiasts and trendsetters in the fashion world, demonstrating that they can enjoy exceptional sound without compromising on style.
The Kith for Bose Ultra Open headphones are unmatched, perfect for all-day use, providing a stylish way to enjoy music while remaining aware of your surroundings.
The Ultra Open Earbuds, priced at US$ 300, lack important features like active noise cancellation and a secure fit in the ear, which hinders their sound performance potential.
Introduction and release date
The Bose Ultra Open Earbuds TWS Bluetooth headphones will be available for purchase on January 22, 2024 on the Kith website and in Kith physical stores for a price of $300 in limited supply.
